MYRA
+100%
MAP Compliance Restored
Restored MAP across all key listings within 60 days.
+76%
Buy Box Recovery
Recovered Buy Box dominance under MYRA’s 3P storefront.
+38%
Monthly Sales Growth
Sales uplift after full enforcement and catalog clean-up.
MYRA, a premium wellness brand, faced severe pricing chaos and retailer trust collapse on Amazon. RetailVisor deployed a brand enforcement strategy restoring compliance, profitability, and partner confidence within 60 days.
Challenges
Pricing Erosion & Unauthorized Sellers: MYRA faced pricing chaos triggered by unauthorized sellers undercutting MSRP and MAP policies, leading to eroded margins and lost Buy Box share.
Retailer Confidence Collapse: Retail partners lost trust in MYRA's ability to govern its Amazon channel, risking shelf space and strategic accounts.
No Enforcement Strategy: Despite its premium status, MYRA lacked a framework to curb rogue sellers and defend profitability.
Catalog Control & Marketplace Confusion: Disorganized listings enabled unauthorized sellers to dominate Buy Box, hiding official listings and hurting sales.
Services Provided
- MAP Enforcement
- Buy Box Governance
- Catalog Standardization
- Retail Partner Reporting
- PPC Defense
- Brand Protection Dashboard
Industry:
Clothing & Accessories
Location:
USA
Our Approach
RetailVisor designed a multi-layered Amazon governance and brand protection program to restore control and rebuild MYRA’s channel profitability, integrating the following steps:
MAP Enforcement & Seller Removal
- ASIN audit to expose unauthorized sellers & counterfeit risks.
- Executed C&D campaigns, MAP enforcement, and legal escalations.
- Real-time MAP dashboard deployed for proactive violation tracking.
Buy Box & Listing Governance
- Secured Buy Box by relisting key ASINs under MYRA’s official 3P entity.
- Catalog standardization for clean brand presentation & consistent pricing.
- Suppressed hijacked ASINs and unauthorized variations.
Retail Partner Support
- Transparent reports showcasing progress & enforcement actions.
- Rebuilt trust with retail partners using revenue recovery benchmarks.
PPC & Catalog Optimization
- Defensive PPC campaigns on branded terms and Buy Box protection.
- Conversion-driven listings rebuild (A+ Content, images, titles).
The Impact
- Restored MAP Compliance across all key listings within 60 days.
- +38% Monthly Sales Growth post-enforcement stabilization.
- +76% Buy Box Recovery Rate by MYRA’s official 3P storefront.
- Retail Partnerships Secured with restored retailer confidence.
Monthly Sales Year-on-Year Performance
Year on Year Revenue Growth Breakdown
Amazon Ad Creative Showcase
Optimized Amazon Product Listing
Retail Partner Dashboard Reporting
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